Academic Reading 20 — Vocabulary

Before movable-type printing became widespread in Europe, books were reproduced mainly by hand copying or by block-printing methods. These processes could produce attractive texts, but they were slow and labor-intensive. In the mid-fifteenth century, European printers began using systems that combined reusable metal type, oil-based ink, and mechanical presses. The innovation did not make books instantly cheap or universally available, yet it greatly increased the number of copies that could be produced from a prepared text. Printing also changed the economics of textual production. Printers had strong incentives to sell many copies of the same work, which encouraged larger distribution networks and more standardized editions. However, standardization was incomplete: printers corrected errors during production, reused type, and sometimes altered texts for local markets. The growth of printing supported the circulation of religious, scientific, legal, and literary works, but historians caution against treating the printing press as a single cause of later social change. Literacy rates, trade networks, political institutions, and demand for particular kinds of knowledge also shaped how printed material was produced and used.
The word “incentives” is closest in meaning to: