A market shift makes a planned feature much less valuable. What should the project manager do?

One option

A market shift makes a planned feature much less valuable. What should the project manager do?

Assess the external change and reprioritize scope or backlog through the appropriate process

Build the feature unchanged because it was once planned

Ignore market information until project closure

Remove all other features automatically

A market shift makes a planned feature much less valuable. What should the project manager do?

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